| MGM Resorts International: Responsibility versus Profitability |
| 作者姓名：Won-Yong Oh, Jinsuh Tark |
| 商品類型：Case (Pub Mat) | 商品編號：W24930 |
| 出版日期：2021/10/19 | 內容長度：12 頁 |
MGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discourage .....more
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| MGM Resorts International: Responsibility versus Profitability - Teaching Note |
| 作者姓名：Won-Yong Oh, Jinsuh Tark |
| 商品類型： | 商品編號：W24931 |
| 出版日期：2021/10/19 | 內容長度：6 頁 |
Teaching note for product W24930.
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| Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry - Teaching Note |
| 作者姓名：Won-Yong Oh, Jinsuh Tark |
| | 商品編號：W25122 |
| 出版日期：2021/08/30 | 內容長度：9 頁 |
Teaching note for product W25121.
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| Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry |
| 作者姓名：Won-Yong Oh, Jinsuh Tark |
| 商品類型：Case (Field) | 商品編號：W25121 |
| 出版日期：2021/08/26 | 內容長度：13 頁 |
In March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a fee from consumers who borrowed those vehicles. The strategy of Green Car’s main competitor was to maximize its platform competitiveness by aggressively expanding its operational scale and scope, even .....more
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